This Privacy Policy explains how Axispoint Innovations Private Limited (“Company”, “we”, “us”) collects, uses, stores, and shares information when you use PUKAAR mobile applications, High Alert, websites, and related APIs (together, the “Services”).
1. Information we collect
1.1 Account & identity
- Mobile number (required for OTP login)
- Name / profile details you provide
- Device identifiers used for session security
1.2 Emergency & safety data
- Precise location during SOS / Help / drill (when you grant permission)
- Battery percentage and network type during an active emergency
- Trusted contact names, numbers, roles, and verification status you add
- Emergency audio recordings when you enable recording during SOS
- Alert delivery status (WhatsApp / push / High Alert acknowledgements)
1.3 Technical data
- App version, device model/OS, crash and diagnostic logs
- IP address and server access logs for security and abuse prevention
2. How we use information
- Authenticate you and protect your account
- Trigger and deliver emergency alerts to your verified contacts
- Show live location and nearby police / hospital / ambulance details
- Operate High Alert full-screen notifications for trusted contacts
- Improve reliability, prevent fraud, and comply with law
- Respond to support, deletion, and grievance requests
3. Legal bases (where applicable)
We process data to perform the Services you request (contract), to protect vital interests in emergencies, for legitimate interests in security/reliability, and where required by law. Location, microphone, and contacts-related permissions are used only for the stated emergency features and can be withdrawn in device settings (features may then stop working).
4. Sharing
We may share information with:
- Your trusted contacts when an SOS / Help / drill alert is triggered
- Service providers such as cloud hosting, WhatsApp / messaging APIs, maps / places providers, SMS OTP providers — only as needed to run PUKAAR
- Authorities if required by applicable law or valid legal process
We do not sell your personal data.
5. Retention
Account data is kept while your account is active. Emergency evidence (for example audio segments and location trails) may be retained for a limited period for safety, dispute, and legal compliance, then deleted or anonymised. You may request deletion under our Delete Account process.
6. Security
We use industry-standard safeguards including encrypted transport (where enabled), access controls, and session invalidation on device change. No method of transmission or storage is 100% secure.
7. Children’s privacy
PUKAAR is not directed to children under 13. If you believe a child has provided data, contact us and we will take appropriate steps.
8. Your rights
Subject to Indian law (including the Digital Personal Data Protection Act, 2023, as applicable), you may request access, correction, or deletion of your personal data, and withdraw consent for optional processing. Use Delete Account or email contact@pukaaralert.com.
9. International transfers
Infrastructure or subprocessors may process data in India or other countries. We take reasonable steps to protect data in line with this Policy.
10. Changes
We may update this Policy. Material changes will be posted on this page with a revised “Last updated” date.
11. Contact / Grievance
AXISPOINT INNOVATIONS PRIVATE LIMITED
Email: contact@pukaaralert.com
See also Contact.